Commercial Operations & Digital Transformation

I engineer commercial operations and AI-driven business systems.

I don't just build workflows. I bridge technical infrastructure and high-volume commercial outcomes, from multi-million-dollar project management to custom AI employee integration.

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Commercial finance

Lending lifecycle, assessments, cash-flow and settlements.

Digital transformation

AI deployment, CRM architecture and process automation.

Project operations

$30M+ portfolios, procurement tracking and stakeholders.

Proof in execution

Numbers that cross finance, projects and AI.

$30M+

Project portfolios managed

$4M+

Commercial settlements facilitated

40+

Custom workflows deployed

50+

Weekly admin hours eliminated

Value proposition

I sit where commercial strategy meets technical execution.

Digital Transformation & AI

You have operational bottlenecks. I build the architecture to remove them.

I deploy AI employee solutions, CRM architecture, automated data routing and reporting systems that compress manual administration into repeatable workflows.

Commercial Finance & Brokerage

I understand the lending lifecycle because I have managed the brokerage floor.

Financial assessments, cash-flow reviews, client onboarding and compliance-aware stakeholder coordination shape how I build systems.

Project Operations & Delivery

High-stakes projects need visibility before they need more meetings.

Across construction portfolios up to AUD $30M, I built reporting frameworks, procurement tracking and documentation rhythms that kept delivery visible.

Systems flow

How the work moves from commercial signal to measurable outcome.

Commercial input

Start with the money-moving signal.

Every system begins with the real input: a lead, client request, project update, document, cash-flow question or stakeholder handoff.

Business output

Cleaner capture of the facts that decide speed, risk and next action.

Featured work

Hard business problems, built into operating systems.

Project 01Enterprise Workflow OrchestrationWharq / NewGen Finance Brokers43% productivity improvement, 40+ deployed workflows and 50+ weekly admin hours removed.Open case study

The problem

High-volume commercial teams were losing time to manual lead qualification, reporting and CRM data entry.

The build

Built automated pipelines using prompt architecture, CRM layouts and data routing so leads, reporting and client handoffs moved through a cleaner operating rhythm.

The result

43% productivity improvement, 40+ deployed workflows and 50+ weekly admin hours removed.

Project 02Commercial Project Visibility SystemJLP ConstructionSupported operational execution across commercial developments with portfolio budgets reaching AUD $30M.Open case study

The problem

Large construction portfolios needed tighter visibility across schedules, procurement, documentation and stakeholder communication.

The build

Implemented structured reporting frameworks, procurement tracking and documentation systems to improve site-to-office visibility.

The result

Supported operational execution across commercial developments with portfolio budgets reaching AUD $30M.

The tooling & stack

Technical enough to build. Commercial enough to matter.

Development & Infrastructure

CRM architectureProcess automationAutomated data routingReporting frameworksSOP engineeringDocumentation systems

AI & Orchestration

AI system deploymentAI employee solutionsAdvanced prompt engineeringMakeZapierPower Automate

Commercial Execution

Financial assessmentCash-flow analysisLending lifecycle managementCommercial B2B strategyStakeholder coordinationEnglish / Arabic
Credentials

Diploma of Project Management, TAFE NSW

Certificate IV in Finance and Mortgage Broking, TAFE NSW

Certificate IV in Strata Management (CPP40521), TAFE NSW

Google AI Professional Certificate

Vanderbilt AI Agent Developer Specialization

Financial Automation with Generative AI

Prompt Engineering for ChatGPT & Advanced Data Analysis

The path

Commercial finance, project operations and AI systems.

March 2025 - Present

AI operating systems

Wharq

Lead Automation & Operations Consultant

43% productivity lift

Architecting custom business operating systems and AI employee solutions, delivering a 43% boost in operational productivity for commercial clients.

January 2023 - Present

Brokerage infrastructure

NewGen Finance Brokers

Brokerage Operations Manager

$4M+ settlements

Scaling operational infrastructure for a high-volume brokerage; facilitated over AUD $4M in settlements while replacing legacy admin processes with AI-assisted intake systems.

January 2022 - December 2023

Project visibility

JLP Construction

Project Operations Coordinator

$30M portfolios

Managed operational execution, reporting frameworks and procurement tracking for commercial developments scaling up to AUD $30M.

Contact

Let's scale your operations.

Available for immediate onboarding in Dubai, UAE & Sydney, Australia.

joshuasmain10@gmail.com+61 451 414 800LinkedInDownload Executive CV